Edith Cowan University - Master of Business Administration (MBA)
Der Studiengang Master of Business Administration erfolgt in enger Zusammenarbeit mit Industrie, Regierung und Forschungsinstituten. Dabei hat es sich die ECU seither zur Aufgabe gemacht, praktische Lösungen für praktische Probleme zu finden.
Zulassungsvoraussetzungen
Bachelorabschluss oder Äquivalent UND mindestens 2 Jahre Berufserfahrung
Name des Programmes
MBA
Fakultät
Faculty of Business & Law
Kosten
38.100
Dauer
18 Monate
Beginn
Februar, Juli
Sprachnachweis
IELTS: Gesamtpunktzahl 6.5, kein Teilbereich unter 6.0. Bitte setzen Sie sich mit uns in Verbindung bez. alternativer Sprachnachweise.
Programmstruktur
8 Pflichtkurse (core units), 4 Wahlpflichtkurse (elective units)
Pflichtkurse (Core)
Managing Globally and Locally; Leading and Managing Change; Managing People for Performance; Business Strategy. Plus 4 units selected from: Business Economics; Finance for Business Decisions; Accounting for Managerial Decision Making; Information System Challenges in Management; Marketing Management
Wahlpflichtkurse
Creative Strategy: Process and Execution; Consumer Behaviour; Communication Theories in Practice, Advertising Management; Media Buying and Planning; Integrated Marketing Communication; Communication Research; International Advertising; Information Technology Project Management; Enterprise Applications; e-Business Foundations; Designing Web Useability; Supply Chain Management; Introduction to ERP Systems; Business Process Integration; Web Commerce Development; Principles of Finance; Financial Markets and Institutions; Managerial Finance; Investment Theory and Practice; International Economics and Finance; Financial Modelling; Information and Technology; Managing for Performance and Quality, International Health and Community Care Systems; Planning and Evaluation; Principles of Tourism; Hospitality Enterprise; Current Topics in Hospitality; Ecotourism Management; Strategic Human Resource Development; Recruitment and Retention; Employment Relations; Workplace Training and Development; Contemporary Employment Issues; Managing Occupational Risk; Managing Employee Performance; Network Management; Software Development; Business Systems Analysis; Business Systems Design; IT Evaluation and Benefits Management; Risk and Security Management for e-Business; Information Systems Strategies; Information Technology Project Management; Public Relations Management; Advanced Integrated Marketing Communications; Media Buying and Planning International Business; International Study Tour; The Justice Environment; Public Sector Finance; Comparative Legal Systems; Leadership; Leadership Skills; Management Workplace Practicum; Managing Change; Managing Quality; Organisational Behaviour; Professional Communication; Promotional Marketing; International Marketing; Services Marketing; Marketing on the Internet; Media and Social Context; Communications and Culture; Media and Nation; Case Studies in Communications 2; Case Studies in Communications; Media and Social Context; Print Journalism; Radio Journalism; Technoculture; Australian Television; Media in Asia; Media and Identity; Principles of Accounting; Financial Accounting; Accounting for Planning and Control; Auditing; Accounting Theory and Practice; Foundations of Public Relations, PR Issues and Crisis Management; Strategic PR Theory; Corporate Communication; PR Techniques; Leading the School Community; Leading for School Improvement; Managing Financial, Legal and Industrial Matters in Schools; Leading School Staff; Sport Service Delivery; Sport Marketing; Sport Organisation Management; Sport Venues and Events; Leisure and Sport Policy Development; Sport and Leisure Law; Sport Business Planning
Spezialisierungen
Advertising, Commercial and Industrial Law, Enterprise Systems, Finance, Health Services Management, Hospitality and Tourism, Human Resource Management, Information Systems, Integrated Marketing Communications, International Business, Leadership, Management, Marketing, Mass Communication, Professional Accounting, Public Relations, School Management, Sport Management
Studienort
Mt Lawley und Bunbury, Distance Education